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PPC Ad Text Win of the Week – 104% Improvement for Anti-Twilight Gifts
Once again, “cashcow” has pulled out a big win, this time for BoostCTR client CafePress. Just compare this week’s winning ad to the original ad and I’ll bet you’ll quickly be able to tell why it won...
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PPC Ad Text Win of the Week – 126% Improvement for Spanish Bath Products
Which of these two PPC ads do you think had a higher CTR? Read both ads, make your decision, then scroll down to discover the answer. PPC Ad #1 PPC Ad #2 There were actually a few contests that...
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PPC Ad Text Win of the Week – 115% Improvement for Horror Movies
Which of the two ads below do you think performed better? Both used the same URL, but the titles and body copy are significantly different. PPC Ad #1 PPC Ad #2 Here’s another way to think about...
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Win of the Week – 86% Increase in CTR for Hospital Beds
Studying new winning ads is always fascinating because of the variety of products and services for which we’re optimizing ad copy. Every week, there is a new win… in a new market… for a new product....
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Don’t Bury The Lede!
PPC Ads are no place to be subtle or to assume a commited reader who will carefully weigh all her options. No, searchers quickly scan ads and make a gut decision on which ad most deserves their...
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Advertising a New Category? Clarity Is Your Friend
The trouble with advertising a brand new concept or product/service category through PPC Ads, is that almost no one is yet searching for your product or service because they don’t know it exists yet....
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(Your Prospect’s) Context Is Everything!
You have to know where people are coming from. And I mean that literally and figuratively. First, you literally need to know the kind of searches that are delivering people up to your PPC Ads. In the...
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Clarity, Clarity, Clarity… and Just a Dash of Curiosity
OK, I’ll admit: clarity without relevance isn’t going to get you anywhere with your PPC Ads. Ultimately, your ads and their essential offerings have to match the motivations of the searcher in order...
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Slogans And PPC Ads Don’t Mix
On the face of it, slogans would seem to be a good source of copy for PPC Ads — ideally, slogans deliver a solid does of Unique Selling Proposition in a short, catchy, and memorable phrase. But it...
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Clarity Up-Front
The faster your PPC ad shows the prospect how what you’re selling matches up with what she’s searching for, the better your ad will perform. Obviously, message credibility, deal sweeteners, and other...
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Clarity (Almost) Always Wins
First, pick the winning ad from this contest: Now, the real winner is Ad B. And here’s why: Although the keyword was “Cover Art” the winning ad went beyond merely regurgitating the keyword into...
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When to Repeat vs. When to Add
Hey, when you’re advertising using google’s AdWords, you’d think that the actual search terms — you know, the words your actually advertising on — would be kind of important. And you’d be right....
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PPC Ad Text Win of the Week – 104% Improvement for Anti-Twilight Gifts
Once again, “cashcow” has pulled out a big win, this time for BoostCTR client CafePress. Just compare this week’s winning ad to the original ad and I’ll bet you’ll quickly be able to tell why it won...
View ArticleClik here to view.
PPC Ad Text Win of the Week – 126% Improvement for Spanish Bath Products
Which of these two PPC ads do you think had a higher CTR? Read both ads, make your decision, then scroll down to discover the answer. PPC Ad #1 PPC Ad #2 There were actually a few contests that...
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